About Soft Animals
Soft enough to belong. Wild enough to move.
Soft Animals is a proposed home for underground music, Federico Daiup's artwork, and shared dancefloor experiences.
Scroll to follow the animals
Chapter 01
Soft. Wild. Both.
Before the name, there is a feeling. A rhythm gets under your skin. You stop holding yourself so tightly. Something tender comes out. Something untamed comes with it.
Soft Animals begins there: with room for both. On the dancefloor, and in the life we bring to it, we can be open, strange, gentle, restless. We don't have to choose one creature to be.
Chapter 02
A feeling before a genre.
Follow the pulse. It might move through minimal house, sink into dub, or find its way into techno. The route can change. What matters is what reaches you.
A rhythm in the chest. A little hypnosis. Darkness making room for light. No rush to the biggest drop, just a story unfolding until you're inside it. That's the music Soft Animals is here to make room for.
Chapter 03
Different creatures. Shared ground.
The creatures arrive in different shapes. So do we. Some loud, some shy, some impossible to put a name to. There is room for all of them here.
Federico's drawings carry the same instinct as the music: something you can feel before you explain it. Sound and image, made to belong together. Around them, a simple wish: freedom to express yourself, equity, respect for people's rights, and space for queer lives. Different creatures, moving on shared ground.
Make room for expression.
Let image and sound move together.
Build belonging without sanding off the strange edges.
Real animal recordings + one imagined creature
Creature sound playground
Sound is off. Turn it on to hear the animals.
Monkey, elephant, bird and cat use short openly licensed recordings. Creature remains an original synthesized fantasy call. Original icon drawings are made for this prototype. Monkey credit · Elephant credit · Bird credit · Cat credit.
This is a prototype.
The visual world is real source art. The public catalog, sample artists and products are design content showing what a future label website could become.
Explore the demo catalog